Copywriting for your business

Expert writing and editing to help your brand speak volumes

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Copywriting for your business
What I offer

What I offer

Whether you need someone to produce copy for your business from scratch, an editor to consult with on a lengthy document, or an eagle-eyed proofreader to be the final check before that important publication goes out, I would love to help.

  • Website copy
  • Blogs 
  • Social media posts
  • Email newsletters
  • Video scripts
  • Google ads
  • Press releases
  • Magazine features
  • Brochures 
  • Prospectuses
  • Packaging copy
  • Awards submissions

 

What I offer

About Cygnet Copy

"It's not what you say, it's the way that you say it".

In truth, it’s a bit of both – but it’s not as simple as it sounds. Striking the right tone when communicating can be tricky, and a job that businesses don't always have time to devote to. That's where my services come in.

I've got 10 years' experience writing and editing across digital and offline platforms. During this time, I’ve worked in some really interesting sectors: education, conservation, the arts, nutrition, mental health, and a glimpse into the world of FMCG.

I hold a Postgraduate Diploma in journalism - plus a Bachelor's Degree in English Language and Applied Linguistics - so it's fair to say I've made words, language, and writing my 'why'.

Copywriting for your business

Previous work

Editorial and features writing - Healthy Balance magazine

Editorial and features writing - Healthy Balance magazine


Editor and features writer for 2024's four issues of Healthy Balance magazine for Nutracheck.

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Feature - Apple News+

Feature - Apple News+


'It's green, it's leafy, and it might just surprise you.' A feature about the merits of eating kale, written for Apple News+ (subscription area of Apple News platform).

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Feature - Apple News

Feature - Apple News


A feature for Apple News looking at the importance of Vitamin D throughout the winter months.

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Editorial and features writing - Wire magazine

Editorial and features writing - Wire magazine


I was the editor for Confetti's student magazine 'Wire' for two years, as well as acting as a features writer and subeditor for the publication.

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Blog - Crisis comms (Covid-19)

Blog - Crisis comms (Covid-19)


A piece of crisis comms in light of the developing Covid-19 situation in March 2020.

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Blog - Confetti building scoops award at East Midlands Property Dinner

Blog - Confetti building scoops award at East Midlands Property Dinner


A blog outlining an awards win for Confetti's new campus building.

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Email comms - Helplines Partnership

Email comms - Helplines Partnership


Writing, designing and scheduling of email communications, before monitoring results and compiling performance reports.

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Press release - Nottingham Post

Press release - Nottingham Post


One press release I created on behalf of Confetti to announce Vicky McClure and Shane Meadows involvement in Confetti's Degree Showcase

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Press release - Food and Drink Technology

Press release - Food and Drink Technology


Worked with LoSalt to promote the Stick to 6 campaign on behalf of Nutracheck.

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Website content writer - Helplines Partnership

Website content writer - Helplines Partnership


Creation of new 'Consultancy' area of Helplines Partnership's website, promoting the service, sharing testimonials and offering an insight into its value for helpline organisations.

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I had the pleasure of working closely with Emma before she founded Cygnet Copy, and her commitment to quality and customer satisfaction always stood out. It’s great to see those same values shining through in her new venture. Emma’s lovely, approachable, and a real joy to work with—her friendly nature and genuine passion for helping others make every collaboration a breeze.

John White - Marketing Director at Nutracheck

Having worked with Emma for many years, I can safely say she's one of the best. Throw her any challenge and she'll create compelling copy that's on brand and hits objectives. Plus, she's great to work with - a truly lovely human being!

James Lazenby - Marketing & Communications Director

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